🎙 2021 is going to be the year of Podcasts

Photo by israel palacio on Unsplash

I am getting more and more passionate about podcasts so I collected some of the main trends we will see this year:

› More podcast platform competition + industry consolidation

› Better-quality podcast content + new creators

› Podcasts will optimize for voice search (VSEO)

› Listeners will accept more ads

› Higher marketing budgets for podcast content

› New niches + more diversity

› Rise of programmatic advertising

🔗 Source Links:

www.singlegrain.com/podcast/the-future-of-podcasting-where-is-it-going-next/

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🌀 Growth Marketing Manager at Google · Studied Management at Bocconi University · Worked as Photojournalist in Italy. Writes about Tech, Marketing & more.

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Alessandro Cannas

Alessandro Cannas

🌀 Growth Marketing Manager at Google · Studied Management at Bocconi University · Worked as Photojournalist in Italy. Writes about Tech, Marketing & more.

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