Delta Air Lines CEO keeps on calling the Delta variant with its scientific name: B.1.617.2
It’s a drop in the ocean but still…
The below is a personal blog post and it’s not connected to any company mentioned.
What the Delta CEO just did it’s a good example of how to protect your brand name and show consistency no matter what.
Imagine one day you go to bed after a long CEO-busy day and you wake up the day after discovering that the entire world started to call the latest COVID variant with your company name. What would you do?
I would do what they did and I’d keep on calling the delta variant B.1.617.2!
Let’s imagine another scenario now:
You are the CEO of an innovative manufacturing company based in Arizona called: COVID and your website is “covid.com”.
What would you do?
First things first, I would try to boost the speed of my mobile website and then think about how to improve my e-commerce. Every business should do that!
Delta Memo here:
Ed Bastian memo: COVID-19 update
COVID-19 update Since the earliest days of the pandemic, our No. 1 priority has always been to protect our people and…
COVID Company from Arizona website:
Tool to test your site speed: