Delta Air Lines CEO keeps on calling the Delta variant with its scientific name: B.1.617.2

The below is a personal blog post and it’s not connected to any company mentioned.

What the Delta CEO just did it’s a good example of how to protect your brand name and show consistency no matter what.

COVID Company and Delta Airlines

Imagine one day you go to bed after a long CEO-busy day and you wake up the day after discovering that the entire world started to call the latest COVID variant with your company name. What would you do?

I would do what they did and I’d keep on calling the delta variant B.1.617.2!

Let’s imagine another scenario now:

You are the CEO of an innovative manufacturing company based in Arizona called: COVID and your website is “covid.com”.

What would you do?

First things first, I would try to boost the speed of my mobile website and then think about how to improve my e-commerce. Every business should do that!

Delta Memo here:

COVID Company from Arizona website:

covid.com

Tool to test your site speed:

--

--

--

🌀 Growth Marketing Manager at Google · Studied Management at Bocconi University · Worked as Photojournalist in Italy. Writes about Tech, Marketing & more.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What To Do When Your Client Doesn’t Exactly Love Your Content

5 Reasons to Brand Yourself!

Why People Are Not Buying From You?

How to Make Testimonial Ads That Win Your Customers’ Hearts

From Cold Visitor To Engaged Fan, What My Great-Grandma Daisy Taught Me About Digital Hospitality

All I Want for Christmas is a Delayed Package Notification…

5 Ways Restaurants can be More Profitable While Reopening

3 Strategies to Use Messenger Bot and Facebook Ads For Lead Generation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alessandro Cannas

Alessandro Cannas

🌀 Growth Marketing Manager at Google · Studied Management at Bocconi University · Worked as Photojournalist in Italy. Writes about Tech, Marketing & more.

More from Medium

Flyers continue losing streak to the blues 4–1

TED Talks Over the Years

Twine and Gaming ? Interesting!!